Do you have any knowledge about insurance marketing?
Insurance marketing is a part of the services marketing and in fact, the most complex among them. In India, especially the concept of insurance is not very well understood and people buy insurance for reasons other than risk-coverage. It is popularly said that ‘insurance is sold and seldom bought’ thereby indicating that insurance is bought on needs of compulsion or other mandatory requirements.
Insurance marketing is a part of the services marketing and in fact, the most complex among them. In India, especially the concept of insurance is not very well understood and people buy insurance for reasons other than risk-coverage. It is popularly said that ‘insurance is sold and seldom bought’ thereby indicating that insurance is bought on needs of compulsion or other mandatory requirements.
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