How would you use your marketing knowledge in insurance?
The bane of insurance industry in India is the lack of awareness about the insurance concept among the common populace and the lack of thrust on the part of the marketing personnel to do anything to improve upon this apathy. The real marketing challenge would be to promote the understanding of the benefits of insurance among the people and ensure that the age-old adage of insurance being sold and not bought is put to an end.
The bane of insurance industry in India is the lack of awareness about the insurance concept among the common populace and the lack of thrust on the part of the marketing personnel to do anything to improve upon this apathy. The real marketing challenge would be to promote the understanding of the benefits of insurance among the people and ensure that the age-old adage of insurance being sold and not bought is put to an end.
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