Apart from traditional channels which channels can we use in marketing insurance?
The traditional channel for insurance has been the agent. However, in different parts of the world, several new channels have been very actively performing. Some of them are brokers, bancassurance, internet etc. In India, while these channels have not made any headway all these years, they may play a very crucial role in the coming years in view of the opening up of the insurance industry and introduction of these channels.
The traditional channel for insurance has been the agent. However, in different parts of the world, several new channels have been very actively performing. Some of them are brokers, bancassurance, internet etc. In India, while these channels have not made any headway all these years, they may play a very crucial role in the coming years in view of the opening up of the insurance industry and introduction of these channels.
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